Event direction is very intimately related to business and marketing. Events can be intellection of as another means of business and sort building.
Courses in Event direction involves conceptualizing, planning, organizing and finally executing an event which could be a concert, a conference, an exhibition, a product or a sort launch, an international celebrity attendance or modify a fashion or charity show. This business is only about ten years older in India, but holds but is slated to hit the Rs 500 crore mark in the next five years.
The two routes into this facet are:
An Events Coordinator with a corporate, handling their launches and message events. This role in India is mostly merged with the Public Relations Management or Marketing and Advertising role An Events Management Entrepreneur, working on projects with multifarious joint clients.
While this business attracts some creative, enthusiastic youth, distinguishing oneself and antiquity a client network verify time and some young entrepreneurs drop out of the race.
The Job
- Event direction requires visualization, creativity, fastidious thinking and venue managemen
- Understand the product, sort or thought behind the event
- Visualize the event, imagining its broad structure and details of organisation and logistics
- Plan the execution of the idea, its logistics and its technical details
- Coordinate services and supplies like light projectors, good specialists, food vendors, costumes etc depending on the nature of the event
- Manage the venue i.e. hospitality and security arrangements during he event
- An event direction entrepreneur holds the additional responsibilities managing the affairs of the business.
- Running an office and managing a small team of employees
- Bringing in business through networking and active marketing
- Managing assets and the fluctuating cash line typical of the business
- Motivating oneself and one’s employees
Personality Traits
- Creativity, imagination and the life to do new things
- Organizational skills to control people and resources to foregather deadlines
- A multi skilled personality that can plan, design, discuss and advance people
- An extraverted personality that loves meeting people and ownership in touch. Networking is crucial especially for a event direction entrepreneur
- Attention to detail, patience
- Ability to work under push and control last minute mishaps
- The joint facet module pay starting salaries between Rs 50,000 to Rs 1 lac per annum for those without experience.
- An MBA module fetch you starting salaries of about Rs 1 – 2 lacs per annum.
- With 6- 8 years experience, digit could be earning high – end salaries in the arrange of Rs 8 – 10 lacs per annum.
However, one’s earnings are dependent on one’s entrepreneurial skills. For most young people, it makes sense to join either an event direction concern or the public relations department of a company before striking out on their own.
Study Routes
Many independent event managers do not have formal activity in the field. Practical undergo in the field is the best training that anyone in the field could have. Experience in marketing, vendor services, and time direction are key training attributes.
A place graduate degree in Public relations, Marketing, Advertising, Human resources, or General business direction would be useful and would command a starting premium in the joint sector. What is often more critical is one’s undergo in handling events of some types and one’s reputation or references.
A high school or undergraduate student hoping to enter the field should physique undergo through projects and internships. It is also a great idea to volunteer at college and community events and verify on responsibility. This module both hone one’s skills and provide forthcoming employers with proof of one’s abilities and enthusiasm.
Best Places to study
Undergraduate courses in Public Relations – 4 to 6 month diplomas The Advertising Academy, BE-303, 1st Floor, Hari Nagar, New Delhi Centre For Image Management Studies, Image House, D 126, Sector 40, Noida
